Episode 7: Psychology meets Finance
By the time the market sends you a clear signal, you’ve already paid for waiting.
Two companies, same choice: invest now in a high-integrity carbon project or wait for “certainty of climate change.”
Company A waited, and paid multiples to catch up, with higher volatility and adaptation costs.
Company B acted early, locking in better terms, pricing, and sustainable upside.
What do you think? Theory or reality?
The gap? Not the data.
It was how the decision felt, shaped by fragmented trust, missing standards, and misaligned incentives.
At Kapnest, we’re building the trusted global experts ecosystem to rewrite that feeling, based on concrete deals and continuous learnings.
The right moment to act isn’t ahead of you. It’s now.
If you’re allocating to carbon markets, let’s connect.