Trust comes on foot and leaves on horseback. This Dutch proverb perfectly sums up where voluntary carbon markets are today.

Years of greenwashing headlines, reputational risks, and questionable credits have eroded investor confidence.

So, how do we rebuild it? We start with looking at integrity standards, for coherence and clarity.

But trust isn’t just about frameworks. It’s about human behaviour, collective psychology.

Why even with the right data, the right action doesn’t follow.

At Kapnest, we’re rethinking trust at every level: financial, technical, psychological.

Because integrity isn’t a checkbox. It’s an ecosystem.

💼 Ready to look at carbon differently? Let’s talk.