Carbon is still finding its value.

What does that mean from a psychological perspective?

Deforestation alone causes nearly 10% of global emissions.

So why are we so disconnected from the forests and natural systems that sustain us?

In this conversation, we explore the roots of carbon value and how each of us, from individuals to institutions, can take agency over it.

🌍 Reflective question:

What is the value of carbon to you and to your company?